Business, Marketing & Sales Skills
621 curated business, marketing, and sales skills for AI agents. CRM tools, content marketing, sales pipeline skills - license-verified and ready to use.
Ab Testing
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
by coreyhaines31/marketingskills / skills/ab-testing
Ab Test Setup
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.
by alirezarezvani/claude-skills / marketing-skill/skills/ab-test-setup
Ab Test Setup
Ab Test Setup linked from Corey Haines marketing skills, with the upstream skill instructions available on GitHub.
by coreyhaines31/marketingskills / skills/ab-test-setup
Ab Test Store Listing
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
by Eronred/aso-skills / skills/ab-test-store-listing
Account Research
Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".
by anthropics/knowledge-work-plugins / sales/skills/account-research
Account Research
Research a company using Common Room data. Triggers on 'research [company]', 'tell me about [domain]', 'pull up signals for [account]', 'what's going on with [company]', or any account-level question.
by anthropics/knowledge-work-plugins / partner-built/common-room/skills/account-research
Ad Creative
When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.
by alirezarezvani/claude-skills / marketing-skill/skills/ad-creative
Ad Creative
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
by coreyhaines31/marketingskills / skills/ad-creative
Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
by coreyhaines31/marketingskills / skills/ads
Ads Copywriter
Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
by claude-office-skills/skills / ads-copywriter
Aeo Optimization
AI Engine Optimization - semantic triples, page templates, content clusters for AI citations
by alinaqi/maggy / skills/aeo-optimization
Agent Email Inbox
Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to receive emails and act on them programmatically, even if they don't mention "agent" — the skill contains critical security patterns (sender allowlists, content filtering, sandboxed processing) that prevent untrusted email from controlling your system.
by resend/resend-skills / skills/agent-email-inbox
AI SEO
Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).
by alirezarezvani/claude-skills / marketing-skill/skills/ai-seo
AI SEO
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
by coreyhaines31/marketingskills / skills/ai-seo
Alternatives
Analyze alternative investments including hedge funds, private equity, and venture capital. Use when the user asks about hedge fund strategies (long/short, macro, event-driven), PE or VC performance metrics (IRR, TVPI, DPI), fee structures ('2-and-20', carry, hurdle rates), the J-curve effect, illiquidity premiums, lock-up periods, or hedge fund replication. Also trigger when users mention 'managed futures', 'CTA', 'fund of funds', 'vintage year', 'capital calls', 'distributions', 'carried interest', or ask how to evaluate an alternative investment manager.
by JoelLewis/finance_skills / plugins/wealth-management/skills/alternatives
Amazon Seller
Automate Amazon seller operations including inventory, orders, pricing, and advertising management
by claude-office-skills/skills / amazon-seller
Analytics
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
by coreyhaines31/marketingskills / skills/analytics
Analytics Tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
by alirezarezvani/claude-skills / marketing-skill/skills/analytics-tracking
Analytics Tracking
Analytics Tracking linked from Corey Haines marketing skills, with the upstream skill instructions available on GitHub.
by coreyhaines31/marketingskills / skills/analytics-tracking
Analyze Feature Requests
Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
by phuryn/pm-skills / pm-product-discovery/skills/analyze-feature-requests
Android Aso
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
by Eronred/aso-skills / skills/android-aso
Ansoff Matrix
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
by phuryn/pm-skills / pm-product-strategy/skills/ansoff-matrix
App Analytics
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
by Eronred/aso-skills / skills/app-analytics
App Clips
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
by Eronred/aso-skills / skills/app-clips
App Icon Optimization
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.
by Eronred/aso-skills / skills/app-icon-optimization
App Launch
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
by Eronred/aso-skills / skills/app-launch
Apple Search Ads
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
by Eronred/aso-skills / skills/apple-search-ads
Applicant Screening
Screen job applications against requirements and score candidates
by claude-office-skills/skills / applicant-screening
App Marketing Context
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
by Eronred/aso-skills / skills/app-marketing-context
App Preview Video
When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).
by Eronred/aso-skills / skills/app-preview-video
App Store Featured
When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
by Eronred/aso-skills / skills/app-store-featured
App Store Optimization
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.
by alirezarezvani/claude-skills / marketing-skill/skills/app-store-optimization
Asana Automation
Automate Asana project management workflows, task tracking, team collaboration, and reporting
by claude-office-skills/skills / asana-automation
Asc Metrics
When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.
by Eronred/aso-skills / skills/asc-metrics
Aso
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
by coreyhaines31/marketingskills / skills/aso
Aso Audit
Aso Audit linked from Corey Haines marketing skills, with the upstream skill instructions available on GitHub.
by coreyhaines31/marketingskills / skills/aso-audit
Aso Audit
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
by Eronred/aso-skills / skills/aso-audit
ASO Router
You are the routing layer for the ASO Skills library. Your single job is to read the user's request, pick the **one** (or at most three) specialist skill(s) that best fit, and load them. Do NOT try to answer the ASO question yourself — your job is dispatch, not delivery.
by Eronred/aso-skills / skills/aso-router
Assign Unowned Contacts
Assign an owner to marketing contacts that have no owner. Ensures every marketable contact has accountability for follow-up, proper lead routing, and accurate owner-based reporting.
by TomGranot/hubspot-admin-skills / skills/assign-unowned-contacts
Atlassian MCP
Integrates with Atlassian products to manage project tracking and documentation via MCP protocol. Use when querying Jira issues with JQL filters, creating and updating tickets with custom fields, searching or editing Confluence pages with CQL, managing sprints and backlogs, setting up MCP server authentication, syncing documentation, or debugging Atlassian API integrations.
by Jeffallan/claude-skills / skills/atlassian-mcp
Attribution Setup
When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.
by Eronred/aso-skills / skills/attribution-setup
Azure DevOps
Manage Azure DevOps projects, work items, repos, PRs, pipelines, wikis, test plans, security alerts, variable groups, environments/approvals, branch policies, and attachments. Use when user asks to: manage sprints, create/update work items, list repos, create PRs, run pipelines, search code, manage wiki pages, check security alerts, manage variable groups, approve deployments, or configure branch policies. Covers 13 domains with 99 tools via REST API.
by sanjay3290/ai-skills / skills/azure-devops
Backfill Geo Data
Enrich missing geographic data (country, state, city) on contacts and companies using HubSpot workflows, external data providers, or IP-based geolocation.
by TomGranot/hubspot-admin-skills / skills/backfill-geo-data
Beachhead Segment
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
by phuryn/pm-skills / pm-go-to-market/skills/beachhead-segment
Billing Automation
Build automated billing systems for recurring payments, invoicing, subscription lifecycle, and dunning management. Use when implementing subscription billing, automating invoicing, or managing recurring payment systems.
by wshobson/agents / plugins/payment-processing/skills/billing-automation
Board Meeting
Multi-agent board meeting protocol for strategic decisions. Runs a structured 6-phase deliberation: context loading, independent C-suite contributions (isolated, no cross-pollination), critic analysis, synthesis, founder review, and decision extraction. Use when the user invokes /cs:boardroom, calls a board meeting, or wants structured multi-perspective executive deliberation on a strategic question.
by alirezarezvani/claude-skills / c-level-advisor/skills/board-meeting
Bond
Designing retention strategy, re-engagement, and churn prevention. Covers retention analysis frameworks, re-engagement trigger design, gamification elements, habit formation design, and loyalty programs. Use when engagement tactics are needed.
by simota/agent-skills / bond
Bounce Monitoring Workflow
Build a workflow to protect sender reputation through automated bounce monitoring. Auto-suppresses contacts above a configurable bounce threshold, alerts on hard bounces, and flags high-bounce contacts for weekly manual review.
by TomGranot/hubspot-admin-skills / skills/bounce-monitoring-workflow
Brainstorm Experiments Existing
Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
by phuryn/pm-skills / pm-product-discovery/skills/brainstorm-experiments-existing
Brainstorm Experiments New
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
by phuryn/pm-skills / pm-product-discovery/skills/brainstorm-experiments-new
Brainstorm Ideas Existing
Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
by phuryn/pm-skills / pm-product-discovery/skills/brainstorm-ideas-existing
Brainstorm Ideas New
Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
by phuryn/pm-skills / pm-product-discovery/skills/brainstorm-ideas-new
Brainstorm Okrs
Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.
by phuryn/pm-skills / pm-execution/skills/brainstorm-okrs
Brand Copywriter
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
by ognjengt/founder-skills / skills/brand-copywriter
Brand Guidelines
When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
by alirezarezvani/claude-skills / marketing-skill/skills/brand-guidelines
Brand Review
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.
by anthropics/knowledge-work-plugins / marketing/skills/brand-review
Brief
Generate contextual briefings for legal work — daily summary, topic research, or incident response. Use when starting your day and need a scan of legal-relevant items across email, calendar, and contracts, when researching a specific legal question across internal sources, or when a developing situation (data breach, litigation threat, regulatory inquiry) needs rapid context.
by anthropics/knowledge-work-plugins / legal/skills/brief
Build & Deploy Power Automate Flows with FlowStudio MCP
Build, scaffold, and deploy Power Automate cloud flows using the FlowStudio MCP server. Your agent constructs flow definitions, wires connections, deploys, and tests — all via MCP without opening the portal. Load this skill when asked to: create a flow, build a new flow, deploy a flow definition, scaffold a Power Automate workflow, construct a flow JSON, update an existing flow's actions, patch a flow definition, add actions to a flow, wire up connections, or generate a workflow definition from scratch. Requires a FlowStudio MCP subscription — see https://mcp.flowstudio.app
by github/awesome-copilot / skills/flowstudio-power-automate-build
Build Lead Scoring
Create a comprehensive lead scoring model with separate Fit and Engagement scores using HubSpot's new Lead Scoring tool. Replaces the deprecated HubSpot Score property.
by TomGranot/hubspot-admin-skills / skills/build-lead-scoring
Build Smart Lists
Create foundational segmented lists for marketing and sales operations. Includes a master sendable list, ICP-based lists, persona lists, engagement lists, and behavioral lists. All active (dynamic) lists.
by TomGranot/hubspot-admin-skills / skills/build-smart-lists
Business & Growth Skills
4 business growth agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. Customer success (health scoring, churn), sales engineer (RFP), revenue operations (pipeline, GTM), contract & proposal writer. Python tools (stdlib-only).
by alirezarezvani/claude-skills / business-growth/skills/business-growth-skills
Business Investment Advisor
Business investment analysis and capital allocation advisor. Use when evaluating whether to invest in equipment, real estate, a new business, hiring, technology, or any capital expenditure. Also use for ROI calculations, IRR, NPV, payback period, build vs buy decisions, lease vs buy analysis, vendor evaluation, or deciding where to allocate limited budget for maximum return.
by alirezarezvani/claude-skills / finance/business-investment-advisor/skills/business-investment-advisor
Business Model Canvas
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
by phuryn/pm-skills / pm-product-strategy/skills/business-model
Call Prep
Prepare for a sales call with account context, attendee research, and suggested agenda. Works standalone with user input and web research, supercharged when you connect your CRM, email, chat, or transcripts. Trigger with "prep me for my call with [company]", "I'm meeting with [company] prep me", "call prep [company]", or "get me ready for [meeting]".
by anthropics/knowledge-work-plugins / sales/skills/call-prep
Call Prep
Prepare for a customer or prospect call using Common Room signals. Triggers on 'prep me for my call with [company]', 'prepare for a meeting with [company]', 'what should I know before talking to [company]', or any call preparation request.
by anthropics/knowledge-work-plugins / partner-built/common-room/skills/call-prep
Call Summary
Process call notes or a transcript — extract action items, draft follow-up email, generate internal summary. Use when pasting rough notes or a transcript after a discovery, demo, or negotiation call, drafting a customer follow-up, logging the activity for your CRM, or capturing objections and next steps for your team.
by anthropics/knowledge-work-plugins / sales/skills/call-summary
Campaign Analytics
Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.
by alirezarezvani/claude-skills / marketing-skill/skills/campaign-analytics
Campaign Plan
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
by anthropics/knowledge-work-plugins / marketing/skills/campaign-plan
Capacity Plan
Plan resource capacity — workload analysis and utilization forecasting. Use when heading into quarterly planning, the team feels overallocated and you need the numbers, deciding whether to hire or deprioritize, or stress-testing whether upcoming projects fit the people you have.
by anthropics/knowledge-work-plugins / operations/skills/capacity-plan
Cast
Casting personas via rapid generation, persistence, lifecycle management, and inter-agent sync. Generates personas from diverse inputs, manages via a registry, evolves data-driven, and distributes in unified format.
by simota/agent-skills / cast
Category Positioning
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
by Eronred/aso-skills / skills/category-positioning
Ceo Advisor
Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making executive decisions, fundraising, or when user mentions CEO, strategic planning, board meetings, investor updates, organizational leadership, or executive strategy.
by alirezarezvani/claude-skills / c-level-advisor/skills/ceo-advisor
Cfo Advisor
Financial leadership for startups and scaling companies. Financial modeling, unit economics, fundraising strategy, cash management, and board financial packages. Use when building financial models, analyzing unit economics, planning fundraising, managing cash runway, preparing board materials, or when user mentions CFO, burn rate, runway, fundraising, unit economics, LTV, CAC, term sheets, or financial strategy.
by alirezarezvani/claude-skills / c-level-advisor/skills/cfo-advisor
Change Management
Framework for rolling out organizational changes without chaos. Covers the ADKAR model adapted for startups, communication templates, resistance patterns, and change fatigue management. Handles process changes, org restructures, strategy pivots, and culture changes. Use when announcing a reorg, switching tools, pivoting strategy, killing a product, changing leadership, or when user mentions change management, change rollout, managing resistance, org change, reorg, or pivot communication.
by alirezarezvani/claude-skills / c-level-advisor/skills/change-management
Change Request
Create a change management request with impact analysis and rollback plan. Use when proposing a system or process change that needs approval, preparing a change record for CAB review, documenting risk and rollback steps before a deployment, or planning stakeholder communications for a rollout.
by anthropics/knowledge-work-plugins / operations/skills/change-request
Charlie
Your AI CFO for bootstrapped startups, named after Charlie Munger who embodied the principle that capital discipline is a competitive advantage. Provides financial frameworks for cash management, runway calculations, unit economics (LTV:CAC), capital allocation, hiring ROI, burn rate analysis, working capital optimization, and forecasting. Use for questions like "should we make this hire?", "how much runway do we need?", "what metrics should I track?", "how do I forecast revenue?", or any strategic financial decision at a self-funded company.
by EveryInc/charlie-cfo-skill
Chro Advisor
People leadership for scaling companies. Hiring strategy, compensation design, org structure, culture, and retention. Use when building hiring plans, designing comp frameworks, restructuring teams, managing performance, building culture, or when user mentions CHRO, HR, people strategy, talent, headcount, compensation, org design, retention, or performance management.
by alirezarezvani/claude-skills / c-level-advisor/skills/chro-advisor
Churn Prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
by coreyhaines31/marketingskills / skills/churn-prevention
Churn Prevention
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
by alirezarezvani/claude-skills / marketing-skill/skills/churn-prevention
Cleanup Dashboards
Audit and consolidate HubSpot reporting dashboards. Identifies unused, duplicate, or outdated dashboards. Must be performed manually — no dashboard API is available.
by TomGranot/hubspot-admin-skills / skills/cleanup-dashboards
Cleanup Deals
Standardize deal pipelines, remove test deals, and address deals with missing amounts or close dates. Coordinates with Salesforce sync if applicable.
by TomGranot/hubspot-admin-skills / skills/cleanup-deals
Cleanup Forms
Audit and remove unused, test, or deprecated forms from HubSpot. Identifies forms with zero submissions, forms not embedded on any page, and test forms left over from development.
by TomGranot/hubspot-admin-skills / skills/cleanup-forms
Cleanup Lead Owners
Remove non-employee users from HubSpot and reassign their orphaned contacts, companies, and deals. Pairs with the assign-unowned-contacts skill for comprehensive ownership cleanup.
by TomGranot/hubspot-admin-skills / skills/cleanup-lead-owners
Cleanup Lists
Audit and remove unused, empty, or duplicate list definitions from HubSpot. Identifies lists with zero members, lists not used by any workflow or email, and overlapping list criteria.
by TomGranot/hubspot-admin-skills / skills/cleanup-lists
Cleanup Properties
Archive or delete unused custom properties across all HubSpot object types (contacts, companies, deals). Identifies Salesforce sync properties, test/temp properties, and obsolete form fields.
by TomGranot/hubspot-admin-skills / skills/cleanup-properties
Cleanup Workflows
Audit and remove inactive, test, or deprecated workflows from HubSpot. Identifies workflows that have never enrolled contacts, workflows turned off for 90+ days, and test workflows.
by TomGranot/hubspot-admin-skills / skills/cleanup-workflows
C Level Advisor Main
C Level Advisor Main linked from GitHub verified alirezarezvani/claude-skills, with the upstream skill instructions available on GitHub.
by alirezarezvani/claude-skills / c-level-advisor
C-Level Advisory Ecosystem
10 C-level advisory agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. CEO, CTO, COO, CPO, CMO, CFO, CRO, CISO, CHRO, Executive Mentor. Multi-role board meetings, strategy routing, structured recommendations. For founders needing executive-level decision support.
by alirezarezvani/claude-skills / c-level-advisor/skills/c-level-skills
ClickUp Automation
Automate ClickUp workspace management, task workflows, time tracking, and team productivity
by claude-office-skills/skills / clickup-automation
Close Management
Manage the month-end close process with task sequencing, dependencies, and status tracking. Use when planning the close calendar, tracking close progress, identifying blockers, or sequencing close activities by day.
by anthropics/knowledge-work-plugins / finance/skills/close-management
Cmo Advisor
Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.
by alirezarezvani/claude-skills / c-level-advisor/skills/cmo-advisor
Code Components
Understanding code components structure and implementation
by github/awesome-copilot / instructions/pcf-code-components.instructions.md
Code Components for Canvas Apps
Code components for canvas apps implementation, security, and configuration
by github/awesome-copilot / instructions/pcf-canvas-apps.instructions.md
Code Components for Model-Driven Apps
Code components for model-driven apps implementation and configuration
by github/awesome-copilot / instructions/pcf-model-driven-apps.instructions.md
Cold Email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
by coreyhaines31/marketingskills / skills/cold-email
Cold Email
When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).
by alirezarezvani/claude-skills / marketing-skill/skills/cold-email
Cold Start Interview
House cold-start interview (request list + prior memo), or --new-deal for deal-specific context. Modular: identifies which practice areas apply (M&A, Board & Secretary, Public Company, Entity Management), then asks targeted questions for each active module and writes only the relevant sections to the plugin config. Use on fresh install, when CLAUDE.md still has [PLACEHOLDER] markers, when starting a new deal, or to re-check integrations or refresh a module.
by anthropics/claude-for-legal / corporate-legal/skills/cold-start-interview
Co Marketing
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
by coreyhaines31/marketingskills / skills/co-marketing
Community Marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."
by coreyhaines31/marketingskills / skills/community-marketing
Comp Analysis
Analyze compensation — benchmarking, band placement, and equity modeling. Trigger with "what should we pay a [role]", "is this offer competitive", "model this equity grant", or when uploading comp data to find outliers and retention risks.
by anthropics/knowledge-work-plugins / human-resources/skills/comp-analysis