SEO Plan
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
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# Strategic SEO Planning ## Process ### 1. Discovery - Business type, target audience, competitors, goals - Current site assessment (if exists) - Budget and timeline constraints - Key performance indicators (KPIs) ### 2. Competitive Analysis - Identify top 5 competitors - Analyze their content strategy, schema usage, technical setup - Identify keyword gaps and content opportunities - Assess their E-E-A-T signals - Estimate their domain authority ### 3. Architecture Design - Load industry template from `assets/` directory - Design URL hierarchy and content pillars - Plan internal linking strategy - Sitemap structure with quality gates applied - Information architecture for user journeys ### 4. Content Strategy - Content gaps vs competitors - Page types and estimated counts - Blog/resource topics and publishing cadence - E-E-A-T building plan (author bios, credentials, experience signals) - Content calendar with priorities ### 5. Technical Foundation - Hosting and performance requirements - Schema markup plan per page type - Core Web Vitals baseline targets - AI search readiness requirements - Mobile-first considerations ### 6. Implementation Roadmap (4 phases) #### Phase 1: Foundation (weeks 1-4) - Technical setup and infrastructure - Core pages (home, about, contact, main services) - Essential schema implementation - Analytics and tracking setup #### Phase 2: Expansion (weeks 5-12) - Content creation for primary pages - Blog launch with initial posts - Internal linking structure - Local SEO setup (if applicable) #### Phase 3: Scale (weeks 13-24) - Advanced content development - Link building and outreach - GEO optimization - Performance optimization #### Phase 4: Authority (months 7-12) - Thought leadership content - PR and media mentions - Advanced schema implementation - Continuous optimization ## Industry Templates Load from `assets/` directory: - `saas.md`: SaaS/software companies - `local-service.md`: Local service businesses - `ecommerce.md`: E-commerce stores - `publisher.md`: Content publishers/media - `agency.md`: Agencies and consultancies - `generic.md`: General business template ## Output ### Deliverables - `SEO-STRATEGY.md`: Complete strategic plan - `COMPETITOR-ANALYSIS.md`: Competitive insights - `CONTENT-CALENDAR.md`: Content roadmap - `IMPLEMENTATION-ROADMAP.md`: Phased action plan - `SITE-STRUCTURE.md`: URL hierarchy and architecture ### KPI Targets | Metric | Baseline | 3 Month | 6 Month | 12 Month | |--------|----------|---------|---------|----------| | Organic Traffic | ... | ... | ... | ... | | Keyword Rankings | ... | ... | ... | ... | | Domain Authority | ... | ... | ... | ... | | Indexed Pages | ... | ... | ... | ... | | Core Web Vitals | ... | ... | ... | ... | ### Success Criteria - Clear, measurable goals per phase - Resource requirements defined - Dependencies identified - Risk mitigation strategies ## DataForSEO Integration (Optional) If DataForSEO MCP tools are available, use `dataforseo_labs_google_competitors_domain` and `dataforseo_labs_google_domain_intersection` for real competitive intelligence, `dataforseo_labs_bulk_traffic_estimation` for traffic estimates, `kw_data_google_ads_search_volume` and `dataforseo_labs_bulk_keyword_difficulty` for keyword research, and `business_data_business_listings_search` for local business data. ## Error Handling | Scenario | Action | |----------|--------| | Unrecognized business type | Fall back to `generic.md` template. Inform user that no industry-specific template was found and proceed with the general business template. | | No website URL provided | Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL. | | Industry template not found | Check `assets/` directory for available templates. If the requested template file is missing, use `generic.md` and note the missing template in output. |
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