Metrics Dashboard
Define and design a product metrics dashboard with key metrics, data sources, visualization types, and alert thresholds. Use when creating a metrics dashboard, defining KPIs, setting up product analytics, or building a data monitoring plan.
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## Product Metrics Dashboard Design a comprehensive product metrics dashboard with the right metrics, visualizations, and alert thresholds. ### Context You are designing a metrics dashboard for **$ARGUMENTS**. If the user provides files (existing dashboards, analytics data, OKRs, or strategy docs), read them first. ### Domain Context **Metrics vs KPIs vs NSM**: Metrics = all measurable things. KPIs = a few key quantitative metrics tracked over a longer period. North Star Metric = a single customer-centric KPI that is a leading indicator of business success. **4 criteria for a good metric** (Ben Yoskovitz, *Lean Analytics*): (1) Understandable — creates a common language. (2) Comparative — over time, not a snapshot. (3) Ratio or Rate — more revealing than whole numbers. (4) Behavior-changing — the Golden Rule: "If a metric won't change how you behave, it's a bad metric." **8 metric types**: Vanity vs Actionable (only actionable metrics change behavior), Qualitative vs Quantitative (WHAT vs WHY — you need both; never stop talking to customers), Exploratory vs Reporting (explore data to uncover unexpected insights), Lagging vs Leading (leading indicators enable faster learning cycles, e.g. customer complaints predict churn). **5 action steps**: (1) Audit metrics against the 4 good-metric criteria. (2) Update dashboards — ensure all key metrics are good ones. (3) Identify vanity metrics — be careful how you use them. (4) Classify leading vs lagging indicators. (5) Pick one problem and dig deep into the data. For case studies and more detail: [Are You Tracking the Right Metrics?](https://www.productcompass.pm/p/are-you-tracking-the-right-metrics) by Ben Yoskovitz ### Instructions 1. **Identify the metrics framework** — organize metrics into layers: **North Star Metric**: The single metric that best captures core value delivery **Input Metrics** (3-5): The levers that drive the North Star **Health Metrics**: Guardrails that ensure overall product health **Business Metrics**: Revenue, cost, and unit economics 2. **For each metric, define**: | Metric | Definition | Data Source | Visualization | Target | Alert Threshold | |---|---|---|---|---|---| | [Name] | [Exact calculation: numerator/denominator, time window] | [Where the data comes from] | [Line chart / Bar / Number / Funnel] | [Goal value] | [When to trigger an alert] | 3. **Design the dashboard layout**: ``` ┌─────────────────────────────────────────────┐ │ NORTH STAR: [Metric] — [Current Value] │ │ Trend: [↑/↓ X% vs last period] │ ├──────────────────┬──────────────────────────┤ │ Input Metric 1 │ Input Metric 2 │ │ [Sparkline] │ [Sparkline] │ ├──────────────────┼──────────────────────────┤ │ Input Metric 3 │ Input Metric 4 │ │ [Sparkline] │ [Sparkline] │ ├──────────────────┴──────────────────────────┤ │ HEALTH: [Latency] [Error Rate] [NPS] │ ├─────────────────────────────────────────────┤ │ BUSINESS: [MRR] [CAC] [LTV] [Churn] │ └─────────────────────────────────────────────┘ ``` 4. **Set review cadence**: - **Daily**: Operational health (errors, latency, critical flows) - **Weekly**: Input metrics and engagement trends - **Monthly**: North Star, business metrics, OKR progress - **Quarterly**: Strategic review and metric recalibration 5. **Define alerts**: - What thresholds trigger investigation? - Who gets alerted and through what channel? - What's the expected response time? 6. **Recommend tools** based on the user's context: - Amplitude, Mixpanel, PostHog for product analytics - Looker, Metabase, Mode for SQL-based dashboards - Datadog, Grafana for operational health Think step by step. Save the dashboard specification as a markdown document. --- ### Further Reading - [The Ultimate List of Product Metrics](https://www.productcompass.pm/p/the-ultimate-list-of-product-metrics) - [The North Star Framework 101](https://www.productcompass.pm/p/the-north-star-framework-101) - [The Product Analytics Playbook: AARRR, HEART, Cohorts & Funnels for PMs](https://www.productcompass.pm/p/the-product-analytics-playbook-aarrr) - [AARRR (Pirate) Metrics: The 5-Stage Framework for Growth](https://www.productcompass.pm/p/aarrr-pirate-metrics) - [The Google HEART Framework: Your Guide to Measuring User-Centric Success](https://www.productcompass.pm/p/the-google-heart-framework) - [Funnel Analysis 101: How to Track and Optimize Your User Journey](https://www.productcompass.pm/p/funnel-analysis) - [Are You Tracking the Right Metrics?](https://www.productcompass.pm/p/are-you-tracking-the-right-metrics) - [Continuous Product Discovery Masterclass (CPDM)](https://www.productcompass.pm/p/cpdm) (video course)
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