Skip to content
All Skills

Data Storytelling

Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.

Business, Marketing & Sales|v1|Updated 7/14/2026|GitHub source
MCP get_skill({ skillId: "data-storytelling-7b1df834" })

Use this skill with your agent

Create a free account and connect via MCP

Get Started Free
# Data Storytelling

Transform raw data into compelling narratives that drive decisions and inspire action.

## When to Use This Skill

- Presenting analytics to executives
- Creating quarterly business reviews
- Building investor presentations
- Writing data-driven reports
- Communicating insights to non-technical audiences
- Making recommendations based on data

## Core Concepts

### 1. Story Structure

```
Setup → Conflict → Resolution

Setup: Context and baseline
Conflict: The problem or opportunity
Resolution: Insights and recommendations
```

### 2. Narrative Arc

```
1. Hook: Grab attention with surprising insight
2. Context: Establish the baseline
3. Rising Action: Build through data points
4. Climax: The key insight
5. Resolution: Recommendations
6. Call to Action: Next steps
```

### 3. Three Pillars

| Pillar        | Purpose  | Components                       |
| ------------- | -------- | -------------------------------- |
| **Data**      | Evidence | Numbers, trends, comparisons     |
| **Narrative** | Meaning  | Context, causation, implications |
| **Visuals**   | Clarity  | Charts, diagrams, highlights     |

## Detailed patterns and worked examples

Detailed pattern documentation lives in `references/details.md`. Read that file when the navigation tier above is insufficient.

## Best Practices

### Do's

- **Start with the "so what"** - Lead with insight
- **Use the rule of three** - Three points, three comparisons
- **Show, don't tell** - Let data speak
- **Make it personal** - Connect to audience goals
- **End with action** - Clear next steps

### Don'ts

- **Don't data dump** - Curate ruthlessly
- **Don't bury the insight** - Front-load key findings
- **Don't use jargon** - Match audience vocabulary
- **Don't show methodology first** - Context, then method
- **Don't forget the narrative** - Numbers need meaning
#broad-capability#engineering#agent-skills#content#creation

Related Skills

More skills in Business, Marketing & Sales

Ab Testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.

#work-life#productivityMIT

Ab Test Setup

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

#work-life#productivityMIT

Ab Test Setup

Ab Test Setup linked from Corey Haines marketing skills, with the upstream skill instructions available on GitHub.

#work-life#productivityMIT

Ab Test Store Listing

When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.

#work-life#productivityMIT

Account Research

Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".

#work-life#productivityApache-2.0

Account Research

Research a company using Common Room data. Triggers on 'research [company]', 'tell me about [domain]', 'pull up signals for [account]', 'what's going on with [company]', or any account-level question.

#work-life#productivityApache-2.0