Design Brief Builder

# Design Brief Builder

Create comprehensive design briefs with scope, brand guidelines, moodboard references, and deliverable specs.

## When to Use

- "I need a design brief for {project}"
- "Help me brief a designer on my {logo/website/app}"
- "Create a creative brief for {campaign}"

## Requirements

- **Brave Search MCP** for design inspiration and competitor research

## Workflow

### Step 1 — Project Interview

- **Project type** (logo, website, app UI, marketing materials, social media)
- **Company / product name**
- **Target audience** (demographics, psychographics)
- **Brand personality** (modern, playful, premium, minimal, bold)
- **Colors preference** (any existing brand colors?)
- **Competitors / inspiration** (brands you admire)
- **Budget and timeline**
- **Deliverables needed** (file formats, sizes)

### Step 2 — Research Inspiration

```
brave_web_search: "{INDUSTRY} {PROJECT_TYPE} design inspiration {YEAR}"
brave_web_search: "{COMPETITOR_1} website design"
brave_web_search: "{COMPETITOR_2} branding"
brave_web_search: "{BRAND_PERSONALITY} {PROJECT_TYPE} design examples"
brave_image_search: "{STYLE} {PROJECT_TYPE} design"
```

### Step 3 — Generate Brief

```markdown
# Design Brief: {PROJECT_NAME}
📅 Date: {DATE} | 🎯 Project: {TYPE}

## 1. Company Overview
- **Name:** {COMPANY}
- **What we do:** {1-2 sentences}
- **Mission:** {statement}

## 2. Project Objective
- **What:** {What needs to be designed}
- **Why:** {Business goal this supports}
- **Success metric:** {How you'll know it worked}

## 3. Target Audience
- **Primary:** {Demographics, needs, behavior}
- **Secondary:** {If applicable}
- **They should feel:** {Desired emotional response}

## 4. Brand Guidelines
- **Personality:** {3-5 adjectives}
- **Voice:** {Tone description}
- **Colors:** {Existing or preferred palette}
- **Typography:** {Existing or preferred style}
- **Do:** {Visual style to aim for}
- **Don't:** {Visual style to avoid}

## 5. Scope & Deliverables
| Deliverable | Specs | Format |
|-------------|-------|--------|
| {Item 1} | {Size/dimensions} | {PNG/SVG/Figma/etc.} |
| {Item 2} | {Size} | {Format} |

## 6. Inspiration & References
- [{Reference 1 description}]({URL}) — I like: {what specifically}
- [{Reference 2}]({URL}) — I like: {what}
- [{Reference 3}]({URL}) — I like: {what}

## 7. Competitors to Differentiate From
- [{Competitor 1}]({URL}) — Their style: {description}
- [{Competitor 2}]({URL}) — Their style: {description}

## 8. Timeline
| Milestone | Date |
|-----------|------|
| Brief delivery | {DATE} |
| First concepts | {DATE} |
| Feedback round | {DATE} |
| Revisions | {DATE} |
| Final delivery | {DATE} |

## 9. Budget
- **Range:** ${X} — ${Y}
- **Includes:** {What's covered}

## 10. Point of Contact
- **Name:** {NAME}
- **Email:** {EMAIL}
- **Feedback style:** {How you'll provide feedback}
```

### Step 4 — Save Brief

```bash
mkdir -p outputs/creative
cat > "outputs/creative/design-brief-{PROJECT_SLUG}-{DATE}.md" << 'EOF'
{BRIEF}
EOF
```

## Important Rules

- Always include specific visual references — "modern" means different things to everyone
- Define what you DON'T want as clearly as what you do
- Include file format and size specs — save the designer a round-trip
- Realistic timelines — factor in feedback rounds
- One brief per project — don't bundle unrelated requests

## Example Prompts

- "I need a design brief for a new logo for my SaaS company"
- "Help me brief a freelancer for my website redesign"
- "Create a creative brief for my product launch campaign"